The province of Pangasinan has always been known for its rich agricultural lands and hardworking farmers. But for years, many local producers faced challenges in selling their harvests at fair prices, while ordinary consumers struggled with the rising cost of basic goods. To bridge this gap, the KADIWA ng Pangulo Program has been actively rolled out across Pangasinan, bringing significant benefits to both traders and the public.
Affordable Goods for Families
One of the main goals of KADIWA is to make essential goods such as rice, vegetables, fish, poultry, and eggs available at lower prices. By directly connecting farmers and fisherfolk with consumers, the program removes unnecessary middlemen, reducing additional costs. Families in Pangasinan, especially those in urban centers like Lingayen, Dagupan, and Urdaneta, are now able to buy food at more affordable rates—easing the burden of inflation on household budgets.
Bigger Opportunities for Farmers and Traders
For local producers, KADIWA offers a reliable market. Instead of depending solely on wholesalers who often dictate prices, farmers and small-scale traders now have a platform to sell their products directly. This gives them better profit margins and more motivation to expand their production. Programs like KADIWA sa Barangay and KADIWA Rolling Stores have also allowed traders to reach new markets, from coastal towns to upland communities, boosting rural incomes.
Strengthening Local Economy
KADIWA is more than just a marketplace—it’s an economic driver. The money spent by Pangasinenses on KADIWA goods circulates back into the province’s economy, strengthening local agribusiness. It also encourages consumers to “buy local,” supporting sustainable farming and reducing dependence on imported products.
Community Impact and Food Security
Beyond economics, KADIWA strengthens community bonds. Residents and producers interact more closely, promoting trust and collaboration. It also contributes to food security, ensuring that quality and fresh produce remain available even during times of crisis, such as calamities or supply shortages.
A Growing Program in Pangasinan
With the continued support of the Department of Agriculture, local government units, and cooperatives, the KADIWA Program in Pangasinan is expected to expand further. More outlets, mobile stores, and partnerships are being planned to reach underserved areas, ensuring that both farmers and families continue to benefit.
